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Podcast Rebellion: No Laying Up’s Neil Schuster carries us into the thermals on this special episode

Icarito regales us with tales about the PGA Tour, golf business, starting a booming business with your friends, and life as an Ivy Leaguer.

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No Laying Up

It’s Alabama week so naturally we are going to talk about anything BUT football this episode. We welcome in Neil Schuster, No Laying Up’s co-founder and merch czar, to talk about everything from the humble beginnings of Pro Traj Holdings, LLC, the evolution of the PGA Tour and social media, “Strapped” and “Tourist Sauce”, and what life is like for an Ivy League college football player.

Icarito tells us where he thinks the world of professional golf is heading with television contracts, bidding wars, and streaming services all making a move and he also discusses his favorite golf trip that he’s been a part of since building the No Laying Up empire.

We also naturally discuss the ins and outs and Vampire Weekend’s inception at Columbia and who each member of the crew is in regards to Dave Matthew Band.

It’s quite a treat. Hope everyone enjoys.

PRODUCER’S NOTE: the internet went out about halfway through the episode so that’s where the ad reads were placed before jumping back into the interview. The content was so good the WiFi dropped.


If you like New Orleans-inspired cuisine go see Kelly English and his crew in Memphis at Second Line or Restaurant Iris for some fantastic food. And if you like gambling and more good food, go to the Magnolia House in Biloxi’s Harrah’s Gulf Coast. Blackjack, craps, slots, and Southern cooking—what’s not to like?

Also, when you’re in Oxford, go see Greg and the good folks at LB’s Meat Market, the inaugural sponsor of this here podcast. Celebrate with the best protein for your Ole Miss grilling needs. And be sure to tell him RED CUP SENT YA for exclusive deals and promotions!

When you’re looking to stock the cooler for football season, ask for Old Dominick at your local package store. Ask for any of their fantastic products. The Huling Station High Rye Bourbon, the Memphis Toddy, the Memphis Vodka, or the Honeybell Vodka. Go get it off the shelves before it’s gone. They’re located in downtown Memphis, trace their roots back to Italy, and take pride in providing you with a true sip of Memphis.

And also when you’re in the Velvet Ditch, be sure to take a quick trip to Wonderbird Spirits, North Mississippi’s first distillery. It’s an eight minute drive south of Oxford on Old Taylor Road and is the only spot in the Magnolia State for a true grain-to-glass gin experience. And don’t forget to follow them on Instagram!

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