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Ole Miss among most valuable football programs in the country


The lucrative excursion out of the wilderness continues.
The lucrative excursion out of the wilderness continues.
Joe Murphy/Getty Images

Despite a lackluster showing in bowl games, the Southeastern Conference managed to flex its muscles when it comes to the football moneys.

According to an annual study done by Ryan Brewer, assistant professor of finance at Indiana University-Purdue University Columbus, all 14 SEC programs were ranked in the top 70 in program worth. Brewer analyzed each program's revenues and expenses and made cash-flow adjustments, risk assessments and growth projections for each school to compile this list of rankings:

5. Florida
7. Alabama
8. Georgia
9. LSU
13. Tennessee
14. South Carolina
17. Texas A&M
19. Auburn
20. Arkansas
32. Ole Miss
35. Kentucky
51. Missouri
54. Mississippi State
68. Vanderbilt

Taking a look at the home team, Ole Miss is still in the lower half of the conference -- but the team has made recent strides in more than just victories on the field. With the addition of the field-level club in Vaught-Hemingway Stadium's south end zone and the pending addition to the north end zone, Ole Miss football could make a giant leap in the coming years.

The first two years under Hugh Freeze saw an increase of more than $21.5 million in total revenues, according to USA Today. Final numbers for 2014 have not been released, but the launch of the SEC Network and a second-straight sellout of season tickets should have Ross Bjork's money-making machine reaping the benefits once again.

Ole Miss could have more than four student-athletes selected in the 2016 NFL Draft. This should help on all levels because of the exposure it will provide. The more Ole Miss beams in the national spotlight, the more green paper for the program to enjoy.

I think we all know who is really to thank for this...