FanPost

The rebranding of the University of Mississippi

ED - GHOST: ThReAd LoCkEd!1  Per multiple requests, I'm locking these two loads of fun down. Apparently people are just tired of talking about this. T'was an interesting two weeks though, that's for sure.

Branding is used in advertising to give consumers an identity to associate to a corporation.  How do you change the branding of a major university without losing the identity those supporters have become accustomed to identifying with the university.

If you change too drastically you will lose the support base that has made your company successful.  If you take away core symbols of that branding, what will be the backlash and how can it be overcome?

How can the University of Mississippi make this change successfully?

I have given arguments from someone who has associated the "branding" of the university with the Rebels, civil war and old traditions for 32 years.  How can the school change without alienating 45 plus years of supporters?

It appears to me the university could use some professional help in their endeavors, maybe they have received that help and have been told it will be a long and painful process.

Ackbar is scary looking, and I can't see the association with a black bear unless we change from being the Rebels to the Black Bears.  I don't see that idea going over too well either.

Are we in the middle of the process now and it will be the slow and painful process, or is the administration just playing it by ear?

We seem to have some impressive people who appear to know the answers to everything.  How do we get an entire generation of Rebels on board with a change to improve our perception to the outside world.

This post is a Red Cup Rebellion FanPost. Please don't sue us.

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